illustration

URBAN JAM 2011 - 2016

 

It has been more than five years since the first time I became the media sponsor for URBAN JAM – an annual hip hop competition event in Vietnam. It is my pleasure to look back how far the event has grown and how better my skills have been improved after all.

 

This is the recap video from Urban Jam 2016 that I had done recently. I didn't get a chance to film the event like I did before since I wasn't in Vietnam when things happened. Thanks to the hard work and dedication of my team (Redfilms) and other video volunteers who provided me such wonderful footages to edit the video.

 
 

Back to 2011, when I first filmed and edited recap video for Urban Jam (the 3rd one). I didn't have much experience in videography and editing at that time but after all, the video turned out okay haha.

 
 

This is the first poster design I did for UJ – which was the first in the series of UJ posters I had done since then. I was pretty much happy with the design that I had to admit that was my best piece so far back then, but now, I know there is so much room to improve the piece.

 

Not only the poster, the recap video I did for Urban Jam 4 was my best video at the time also. I miss the good old days that I could spend all day shooting the event. The UJ 4 was the most successful one in the series in my opinion that I had so much fun and memories during the event.

We skipped a year because of financial issue. I created this poster in 2013 but sadly, we couldn't make it that year, but until 2014. I also couldn't do the video that time since I left my country in 2013 to study aboard.

So once again, I came back to Urban Jam. The UJ 2016 became a mini event of Hue Festival (A traditional festival) since we needed financial support and sponsors. That was the reason behind the look of the poster I created. It doesn't look "hip hop" at all but it is what it is. You can find this piece featured on my website as well. 

http://www.sonlai.com/work#/urban-jam-hue-festival/

Finally, I wanna say thank to all my homies, my brothers, and sisters who had dedicated so much to the event. I'm looking forward to creating something awesome for the next one.

 

BUDDHA STREET

 

The idea of religion and culture suddenly came to my mind one day that motivated me to create something bonding them together. I thought that probably I could combine two completely different social forces together. Then, I thought of Buddha from the East and street culture from the West, and this is what I came up with...

 

LETTERING & TAG COLLECTION 01

 

Letterings and tags always have a big influence on me. I have been fascinated by the art of drawing letters since the very first day of my graphic design path. I have watched, learned, and been inspired from many great lettering artists out there. I've tried as many different styles and techniques to improve the variety of my pieces. Knowing how to do lettering is a big advantage for me since people love lettering. I've done many lettering and tag logos before. There are always much more to learn and do in the days to come and I'm not gonna stop loving doing lettering & tag any soon.