Phở Hà Restaurant's Menu

 

Menu Design for

Phở Hà

Restaurant

 
 

It has been really awhile since my last post on my own website. After a year long crazy busy working in the industry, I almost forgot about the existence of my website (I posted works on my Instagram more frequency indeed). Until the notice of subscription due this year, I realized that I had paid for thing I don't use for a whole year so it's totally time for me to update what I have worked on last year on my website. The first to come is a menu design for Phở Hà restaurant - I designed their logo and worked on couple print designs like business cards and their old menu as well. Since the client was planning to re-model their restaurant to the old Sai Gon style, so they asked for a brand new menu that matches the new look of the place. I chose an old paper texture for the background demonstrating sign of aging. The aged paper works really well with a font that simulates the typical lettering style people use on storefront signs in Sai Gon during 70s - 80s. 

 

DANCE WORKSHOP POSTER

 

I try to update my blog daily but it's kinda hard to do since I have been busy with many works lately that I feel like I can't even remember how many projects I'm having now. I want to update my recent works as much as possible but most of them are still in process so I still have to post my old works. 

The piece below is a poster I created couple years ago for a friend. We were in the same dance crew (I used to be a dancer btw, but I don't think I can't do any move no more haha). The poster is for his dance workshop. I attempted to achieve the look of movie poster with his portrait. He was very pleased with the output. 

 

 

INVITATION CARD DESIGN | PANORAMA NHA TRANG

 

It's true that when you had done good works for a client in the first round, they keep coming back for you. It's also good that you are capable handling multi aspects of media. After I worked on revising a TVC video (you guys can find a blog that I posted not long ago regarding the work), the client asked if I could create an invitation card design for their real estate launch events. I took the offer. The good thing is that they keep coming back for me for other projects and somehow, I feel like I have become their full-time media employee.

 Basically, the idea is that I took the shape of the real estate project's logo to apply on the overall shape of the invitation card. I preferred to keep it simple but still expensive. 

Black version

This one came up before the tiffany blue one since I wanted to achieve a high class and luxury look but the client wanted it to evoke the project's characteristics (the building locates next to the sea). 

Other concepts (They did not go through the first round tho, haha)

 

URBAN JAM 2011 - 2016

 

It has been more than five years since the first time I became the media sponsor for URBAN JAM – an annual hip hop competition event in Vietnam. It is my pleasure to look back how far the event has grown and how better my skills have been improved after all.

 

This is the recap video from Urban Jam 2016 that I had done recently. I didn't get a chance to film the event like I did before since I wasn't in Vietnam when things happened. Thanks to the hard work and dedication of my team (Redfilms) and other video volunteers who provided me such wonderful footages to edit the video.

 
 

Back to 2011, when I first filmed and edited recap video for Urban Jam (the 3rd one). I didn't have much experience in videography and editing at that time but after all, the video turned out okay haha.

 
 

This is the first poster design I did for UJ – which was the first in the series of UJ posters I had done since then. I was pretty much happy with the design that I had to admit that was my best piece so far back then, but now, I know there is so much room to improve the piece.

 

Not only the poster, the recap video I did for Urban Jam 4 was my best video at the time also. I miss the good old days that I could spend all day shooting the event. The UJ 4 was the most successful one in the series in my opinion that I had so much fun and memories during the event.

We skipped a year because of financial issue. I created this poster in 2013 but sadly, we couldn't make it that year, but until 2014. I also couldn't do the video that time since I left my country in 2013 to study aboard.

So once again, I came back to Urban Jam. The UJ 2016 became a mini event of Hue Festival (A traditional festival) since we needed financial support and sponsors. That was the reason behind the look of the poster I created. It doesn't look "hip hop" at all but it is what it is. You can find this piece featured on my website as well. 

http://www.sonlai.com/work#/urban-jam-hue-festival/

Finally, I wanna say thank to all my homies, my brothers, and sisters who had dedicated so much to the event. I'm looking forward to creating something awesome for the next one.

 

LETTERING & TAG COLLECTION 01

 

Letterings and tags always have a big influence on me. I have been fascinated by the art of drawing letters since the very first day of my graphic design path. I have watched, learned, and been inspired from many great lettering artists out there. I've tried as many different styles and techniques to improve the variety of my pieces. Knowing how to do lettering is a big advantage for me since people love lettering. I've done many lettering and tag logos before. There are always much more to learn and do in the days to come and I'm not gonna stop loving doing lettering & tag any soon. 

 

Time Packaging

 

A while ago, a friend asked me if I want to do a packaging design for her friend. At that time, I hadn't done much design works for packaging yet but I thought "why not give it a try?" So the clients contacted me. He was Thai and his co-worker was Indian. They both came to the University of Washington at the time and they wanted to start up a business focusing on dry fruit snacks that were manufactured in Thailand originally. At the first time we met, he looked so young, just as young as me. I learned that there were many young people, just like me, out there always want to go big. He gave me couple samples with flavors of pineapple, mango, and banana. I would say that the mango was the one that rocked! Then, I knew that they were very potential product, and I had to do the best of mine helping to take them to the food market out there!

So, they asked me to re-design their original package.

The original package

And my designs

 

Agarwood Tea | Logo & Packaging

 

I created this logo and packaging design as a commission for a friend a while back. She had opened a business focusing on tea that is made of agarwood leaf. However, I've never gotten a chance to try how good the tea is since I've been living in the U.S and my friend's business was in Vietnam. I have to try it someday for sure (: